By Caleb Frost
The idea that people make rational decisions was a deeply engrained economic school of thought until behavioral economics suggested otherwise in the late 20th century. Here at Senscio Systems, we are well aware that patients don’t always behave rationally in their decision making. Behavioral economics suggest that decisions are largely influenced by social, cognitive and emotional factors. In order to improve patient care plan adherence and to stabilize chronic illnesses, it is important for us to understand the irrational behavior that influence patients decisions about self care.